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The Mayfair Makeover

The Times Luxx

Clarges Mayfair is profiled as a leading example of the benefits of redevelopment for an area in need of investment, notably the south side of Mayfair.

The piece details how British Land was inspired by Mayfair’s aristocratic heritage, instructing its designs for Clarges Mayfair, which reflects the grand stately homes on Piccadilly. The article positions Clarges Mayfair as leading the way for cultural details used in residential interior design and highlights the design inspiration for the metalwork of the building’s façade taken from the Piccadil, the lace ruff made in the district which gave Piccadilly its name.

Luxx is a glossy magazine aimed at the most affluent readers of The Times to ensure they stay well-informed about the best products, services and innovations in the luxury market.

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